SEO and Traffic analysis : Key factors of internet publishing

January 10, 2011 | by

A busy website is a respectable website where search engines are concerned. This is because web traffic is a prime consideration for search engines in ranking pages. Usually these programs rank the more popular sites higher than sites having less traffic, and in the process make them even more visible online. Attracting web traffic, however, is more difficult than it sounds. For websites to gain viewership and respectability there is work to be done. This work starts with selecting the ideal content to draw a target viewer group, followed by laying down steps for the group to find the website. This is where search engine optimization comes in.

SEO and Internet Publishers

For internet publishers, attracting an audience to an article is only the first step to the ultimate goal of getting paying advertisers to use the website’s spaces. These publishers then employ various SEO tactics to help them get that audience. One such tactic is to use popular words and phrases to draw people’s attention to a website article. Used as key terms, those same words and phrases will make search engines list the articles on top of search results.

However, good SEO does stop after keyword usage. A comprehensive optimization campaign will involve focus on the following key areas as well.

Titles are useful in lending catchiness to article content. Use unique and informative titles for every article.

Descriptions, such as meta tags, must have relevance to the subject of the article, and detailed enough to provide a brief overview of the content. More importantly, it should contain key terms.

URLs should also reflect content descriptive information to help users easily find what they look for. A URL filled with jumbled characters will confuse people wishing to access its article content.

Website-user interface is also important. Viewers must be able to navigate among the pages of a website easily. Making such interface possible is hard work, but in the end it pays when satisfied users return frequently to the site.

Images should have file names and other descriptive text structured toward keywords and phrases.

Quality content is what draws the crowd to an article and its website. Write content that are interesting, finely-detailed and engaging to target readers.

These are the areas to pay attention to in doing SEO. If a web publisher would like to have more information on the subject, he or she might find the Webmaster Help Forum in Google useful. Its aim is to bring SEO people together by providing solutions and a channel for discussions about everything SEO.

Analysis of Website Traffic

Web advertising is similar to other advertising models in its business operation. Web owners are paid by advertisers using a fee structure based on the number of page views, or hits, made by visitors to the site. More views mean more revenue generated for the website. This makes web traffic knowledge a valuable tool in earning profits. Owners and publishers alike should take the time to study web traffic sources and patterns of users that may be interested in their site content. This is important in devising schemes that will lead traffic toward the website’s direction. This information is generated by doing Traffic Analysis.

There are a lot of internet services that offer traffic analysis, with Google Analytics being the best. As one of the major search engines, Google developed most of the new concepts and standards in their field today. Its traffic analysis tool, therefore, is backed up by the search engine’s expertise as a whole to provide an impressive array of SEO options that are very user-friendly.

Advertisers choose websites that have lots of views from users and unique visitors. They would want to know the page per visit averages and average viewing time of the site. A good analyst will provide these data at least, and the better ones offer a wide array of other useful stats.

Website Ranking and Internet Publishers

An important metric used by advertisers to gauge a website’s viability as an advertising medium is page rank. Page rank is concerned with how a particular website stands up to other sites with similar content, such as competitors, in terms of search engine ranking. This is one step further from traffic analysis. It takes the analysis results of similar websites and establishes comparisons per traffic criteria. An example of a traffic rank service is Alexa.

The core function of many web publishing efforts lies in figuring out how to increase a website’s traffic. To do this job requires a good understanding of existing web traffic patterns and tailoring a strategy to make those patterns work favorably for a website. This process of analysis and optimizing based on traffic is the key to a web publisher’s goals. An SEO campaign starts and ends with website traffic analysis.


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