Tips for Effective Article Marketing

April 30, 2011 | by

In today’s internet world, one thing is obvious. Content is king. Writing the proper content and distributing that content, which is referred to as article marketing, can enable you to establish yourself as an authority and enhance your online marketing results.

Beginning article marketing is easy and it can offer great returns. Many people use article marketing to enhance search engine rankings, to pitch coupons, products or services, or to inform. Regardless of your objective, article marketing is a great way of building a loyal following.

The explosion of information online has come with all kinds of content. Some content is credible, while other content is fictional. When you write, make sure you provide examples, references, or quote data used from other sources. This builds credibility and assures your readers that your content is reliable.

For effective article marketing, follow these guidelines.

Research your niche

Before writing anything, start by identifying a niche that is hot and that you feel comfortable writing about. It needs to be something you love. If you lack interest in a specific area, it will not be easy to enjoy the article writing process.

Create a plan

Will you write two article per week or two each day? Consider how much energy and time you are ready to invest in article writing and what your objective is. If your only objective is to write and publish articles, you might only be willing to do a little each day. When your articles are complete, you could submit to blogs or websites. On the other hand, if your objective is improved sales or ranking from article marketing, you will need to have a more aggressive publishing schedule. I publish at least five articles per week to promote my diet blog which features e-diet discounts and Bistro MD coupons.

Write your article

Write an article on your topic that contains particular keywords you wish to optimize for. The article should be preferably between four to eight hundred words. The length will depend on the purpose and intent of the article. After writing your article, be sure to check it for grammatical and spelling errors.

Submit articles to article directories

This is an ideal way of getting your information published easily and quickly. Article directories allow you to submit articles as well as build an author profile. Many webmasters use article directories to get content for their sites. In addition, article directories offer great exposure in a given subject area.

Article marketing offers many benefits. The most vital aspect of article marketing is to have a clear understanding of your objectives, building a plan, and regularly creating and distributing content. This will ensure long term success.

This is a guest post by Charles. He  often writes about internet marketing, blogging and social media. He also writes for WeightLossTriumph, a weight loss blog that focuses on Bistro MD coupons and ediet discounts and makes available Bistro MD coupon discount for 2011 and ediet discount coupons, two meal delivery weight loss plans.

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