Effective Ways to Improve a Website Search Engine Ranking

October 24, 2010 | by

Major search engines in the internet such as Google, Yahoo, and Bing each use different web crawler technology to handle keywords. Keywords, in a nutshell, are what users input into a search engine browser field to run searches for web-based information.


Since search engines work largely by processing queries through keywords, these programs must fastidiously maintain complex logs and indexes as well as keeping current with trends in keyword usage. They must also scan the web for content and pages added daily to a burgeoning internet in order to remain effective.

Doing these processes creates a new task for the search engine called page ranking. All web content have at least one keyword or key phrase, and the search engine classifies and files away any item in its index based on its given set of keywords. After this phase a website is then ranked according to the number and weight of the keywords it contains, along with how many related back links it has and the volume of user traffic it receives every day.

With knowledge of how this process goes about a webmaster or owner with an eye to boosting page rank and improving website visibility can make use of various techniques that are effective in making their pages search engine-friendly.

Quality contents

Websites with Quality Content and High Keyword Density will always have good SERP Standing

The worth of a website is measured by how good its content is. But no matter how interesting a website and its content are internet users will still have to search for them by entering their keywords into a browser. For a site to have internet visibility, a balance between content quality and keyword density must therefore be reached. There are four things to remember when achieving this balance. First, articles should be engaging, well written pieces. These are what attract people to visit a website so make sure to have quality content at all times. Next, repeatedly use keywords and terms in every article. This will enable the search engine to index the article under several keywords. Third, care should be taken to include the keyword in the first and last paragraphs of the article as well as the title. Lastly, do not go overboard when putting keywords in an article. Moderation should be observed, as too many keywords can cause the quality of the article to suffer. Again the bottom line is to strike a balance between quality and keyword density.

Back Links as a Way to Improve Search Engine Ranking

Back links can be strategically used to direct traffic and gain additional viewership to a website. This is because back links serve to increase a site’s visibility. A lot of websites contain a links page for other sites interested in getting their URL as a link to visit. In return to adding the visiting website’s back link to the page, the website can ask for their URL to be added to the other’s own links page. This process is called a link exchange. To initiate an exchange, an online form for this specific purpose is filled up with the necessary information or, alternatively, this is done by simply sending an email to the requesting site. However, be wary of getting back links from disreputable websites. Such back links can do more to harm your page ranking rather than improve it. Always exchange links with respectable and relevant sites that themselves have high page rankings. A good advantage of back links is that they can be shared from site to site, increasing user awareness for your own.

The process looks quite simple to implement, but getting quality back links can be very useful in getting any website viewed.

Importance of Social Networks

Social networking sites with large memberships can present veritable mines of opportunity for the promotion of a website. Members of such networks can all become potential viewers and customers, and their pages can be used as conduits for link exchanges and advertising.

Many of the more popular networks like Twitter and Facebook already provide free promotional tools for members. To access these tools as well as the benefits of networking, one simply needs to sign up with the network and establish a profile. As a member one is also allowed to affiliate with groups, follow member blogs and exchange information with other members. Features such as the News Feed page can double as advertising tools to attract people to your website, in addition to being a primary source of updates on people, products and articles.

Social networks are free for everyone to use. Their subscriber lists can be good avenues to promote websites, conduct business with other members, attract page visitors and enhance a site’s page ranking.

Staying on the top of the search engine lists requires good planning and dedication. To shoot up the ranks, a website needs to employ creative, original and relevant content as well as good keyword sense. Making use of powerful tools such as social networks and back links can also land the website a prime spot in page rankings.


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