Five common mistakes while doing SEO

October 1, 2010 | by

Mistakes when doing SEO can vary from making the biggest blunders to overlooking the most subtle nuances. In general, avoiding them altogether is less stressful than having to do corrective measures. The following are some SEO mistakes that need to be avoided at all costs.

Spamming back links

An idea floating around is that websites with lots of back links always do well in search engine rankings. Although this might hold true in some respects, oftentimes having too many links pointing to a page is undesirable. The reason is quality. A website containing lots of non-quality back links are often mistaken for spammers. A better idea, therefore, is to have quality back links rather than just getting a large number of back links regardless of quality.

Posting links everywhere is not an effective tactic in SEO. In addition to running the risk of getting stiff penalties with some websites or even getting banned, most webpage owners remove spam and irrelevant links instantly, wasting the so-called spammer’s time which could have been spent doing more productive SEO efforts.

Prioritize getting quality back links for your website. Such links are those from respectable websites that have related content to your own, and even if this practice is quite time-consuming, quality links will contribute much in the promotion of your site.

Concealed text

Concealed text content might seem passé, but there are still a lot of people who use this cheap SEO tactic. It usually entails putting a bunch of invisible keywords at the lower portion of the webpage. The trick is to change the font color to blend with the page’s background. Other techniques are practiced as well, with the objective to put in as much hidden keywords and phrases on the page as possible.

Like spamming, this could lead to a website being banned from the search engines, since such programs have people who specifically check webpage content for this sort of thing.

Neglecting images

For those who implement SEO, images are an important medium to promote their websites and increase search engine page rankings.

An effective way to utilize images is to set the image’s filename to something that is related to the webpage being promoted. Always use informative filenames that will help describe the content and point toward your website, and avoid vagueness in naming images. Optimize the images by including alternative tags in the picture; this will add more keywords for the search engine to use. However, this should be done subtly and sparingly.

Neglecting URLs

Similarly, URLs should also be given thought.  For good SEO results always make sure to have specific, content-relevant URL for your website. Additionally one can organize a website into different categories. Use keywords and keyword phrases appearing in a keyword search.

Being Impatient

SEO is not about getting results instantly. Sometimes good search engine ranking comes about immediately after some optimization, but this is the exception rather than the norm. Good things come to those who wait, and this adage applies very much to search engine optimization. It takes a good deal of time and effort to get the desired results.


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